萬物蘊秋韻，秋風正啟行。9月21日，卡爾頓大學迎來了充滿活力與夢想的MBA新生。來自五湖四海的精英們齊聚一堂，共同拉開卡爾頓大學MBA新生開課活動的序幕。本次活動由卡爾頓大學資深教授進行課程分享，以實際案例為基底，采取生動形象的分組角色扮演模式，探討了人工智能的底層邏輯、其重要性及現實意義以及不同行業的應用。此次活動不僅是新生們學術生涯的新起點，更是他們職業道路上一次重要的啟航儀式，旨在全方位助力同學們的職業發展，為他們未來的輝煌成就奠定堅實基礎。

PART 01

新生報到與團隊初見

活動首日，新生們通過團隊大家庭見面會，迅速打破了彼此間的陌生感。在輕松愉快的氛圍中，大家進行了自我介紹與職業分享，不僅讓新生們對班級成員有了初步的了解，也為后續的團隊協作與學習交流打下了良好的基礎。同時，通過校友的互動與交流，新生們獲取了寶貴的MBA學習經驗，拓寬了職業視野，還感受到了卡爾頓大學MBA大家庭的溫暖與力量。

PART 02

頒發錄取通知書

在MBA迎新活動的開幕式上，卡爾頓大學Sprott商學院副院長季教授與項目負責人彭老師親自為每一位學員頒發了錄取通知書。通知書上莊嚴印刻著兩所著名學府的徽章，旭日工商管理學院與Sprott商學院的標志性建筑也赫然其上。這不僅象征著兩校對學員的美好祝愿與高度認可，更寓意著學員們即將邁入全新學習旅程的嶄新起點，迎接未來無限的可能與機遇。

PART 03

知識盛宴與技能提升

活動核心部分，卡爾頓大學資深教授以實際案例為基底，通過生動形象的分組角色扮演模式，探討了人工智能的底層邏輯、重要性及現實意義，以及在不同行業的應用。這種獨特的授課方式不僅激發了新生們的學習興趣，更讓他們在實踐中深刻理解了AI技術的魅力與潛力。

PART 04

角色扮演與團隊協作

為了讓新生們更好地融入MBA學習環境，活動特別設置了角色扮演環節。新生們被分為CEO、CFO、CTO、IT以及Consulting五個部門，模擬實際商務場景中的角色分工進行項目決策。在探討AI技術底層邏輯、現實意義和行業應用的過程中，新生們不僅加深了對相關案例的理解，還提升了解決實際問題的能力，為未來的職業生涯奠定了堅實的基礎。團隊協作的默契與配合，更是讓他們深刻體會到了團結的力量。

PART 05

校友資源共享與職業規劃

活動還特別邀請了學長學姐及優秀校友進行經驗分享，他們不僅為新生們提供了寶貴的MBA學習經驗，還分享了不同行業的職場工作經驗。通過校友的現身說法，新生們更加清晰地認識到了職業規劃的重要性，并獲取了在未來職業生涯中所需的關鍵技能。此外，校友們還通過互動、訪談、答疑等方式，拓寬了新生們的交友圈，實現了資源的互通與共享。

PART 06

逐夢起航：奮斗的光輝時刻

活動的尾聲，學校特別精心安排了采訪環節，為每位同學定格下珍貴的影像時刻。鏡頭前，他們自信滿懷，娓娓道來自己的故事，眼中閃爍著對未來的憧憬與夢想。在這段全新的旅程起點上，每個人都滿懷激情，誓要全力以赴，追逐心中所堅持的信念。他們將勇敢面對未來的挑戰，享受奮斗的每一刻，用無悔的拼搏書寫人生的華章，追尋屬于自己的璀璨光輝。

PART 07

同學心聲，共筑未來

讓我們來聽聽卡爾頓大學MBA新同學們的開學宣言吧！他們來自五湖四海，擁有不同的職業背景和經驗，但都帶著對知識的渴望和對未來的憧憬匯聚于此。相信他們定能不負青春韶華，不負彼此間那份最真摯的期許與愿景。

Hello everyone!

My name is Ben Yue, and I have over 10 years of experience in the textile industry. I began my career as a Senior Merchandiser and have since advanced to the position of Senior Manager in the sales department, where I focus on both sales and management.

Throughout my career, I’ve had the privilege of working with major brands in the U.S. and Japanese markets, including Target, Levi’s, American Eagle, Tommy Hilfiger, and Uniqlo. Leading my team to success has been a rewarding experience, and together we’ve achieved great results.

I’ve had the opportunity to work in various global markets such as New York, Hong Kong, Japan, and Indonesia, which has not only deepened my understanding of diverse brands but also allowed me to form lasting friendships along the way.

I’m Cao Lei, born and raised in Shanghai, with over 10 years of experience in branding and marketing. I graduated from Donghua University with a degree in Public Relations and currently serve as Brand Director at Xiangshanghui Group.

Throughout my career, I’ve led brand strategy and marketing efforts for top hotel, beauty, jewelry, and dining brands, successfully driving sales growth by 3.4 to 5.8 times. My expertise spans building brand identities, creating B2B and B2C strategies, and overseeing brand transformations.

Hi everyone! Nice to meet you all. I’m Candy, or 陳靜濤 in Chinese. I strongly believe in "staying hungry and staying foolish"—self-motivation and growth are crucial for our generation, which is why I’ve joined this MBA program. I’m excited to build meaningful connections and learn from my classmates.

Currently, I’m a Human Resources Manager at TTELG, an education company. Prior to this, I spent over 11 years in the hospitality industry, working with Starwood, Marriott International, and Swire. I’m thrilled to be part of this MBA journey and look forward to the enriching experiences ahead.

Hello everyone! My name is Feng Bo, and I currently live in Shenzhen. After graduating, I worked in foreign trade at international companies before starting my own business in 2021, focusing on Japanese trade. Our products are used in LCD displays, and I’m also proficient in Japanese.

Transitioning from foreign trade to entrepreneurship has made me realize the need for a broader skillset in business management. Through the MBA program, I hope to enhance my leadership skills and gain new business insights, equipping me to tackle future challenges with confidence.

My name is Hu Jun, and I currently work in Shanghai at Semir Group, where I lead research and development in textile materials. With 17 years of experience in the textile industry, I have gained extensive knowledge in fabrics, but I now feel the need to improve my management skills and grow professionally.

Choosing the MBA program at Carleton and Donghua University was a thoughtful decision. I believe it will not only enhance my management knowledge but also provide opportunities to collaborate with outstanding peers, boosting my leadership and teamwork abilities.

Hello everyone, my name is Kevin Jiang, and I currently work as a Digital Manager at BASF, a global leader in the chemical industry. Throughout my career, I’ve gained extensive experience in logistics and IT, focusing on driving project success through innovative and efficient approaches. I value teamwork and clear communication, both of which are key to achieving outstanding results.

Hi, my name is Weikang Lu, and I work at the Shanghai Institute of Aerospace Electronics Technology, primarily focusing on national defense science and technology. I serve as Deputy Director and Secretary of the Office, where I assist in communicating and executing directives from senior leadership.

While I’ve made progress in my role, I recognize the need to further improve my professional knowledge, management skills, and interpersonal abilities to better support leadership. The MBA program offered by Donghua University and Carleton University aligns perfectly with my goal of enhancing my business leadership, global competitiveness, and innovation skills—essential qualities in today’s rapidly evolving world.

My name is Zhang Zhouxiang, and I earned my Bachelor’s degree from Central Southern University in 2014. I have over ten years of experience in the finance industry, with a strong focus on digital transformation. Currently, I am a team member at KPMG Consulting, where we assist clients in optimizing organizational structures and business processes while developing talent systems and solutions. This role requires a diverse skill set in strategy, finance, operations, marketing, and management.

Although I have been learning management knowledge over the past decade, my studies have been somewhat fragmented. I joined this MBA program to systematically enhance my management skills and prepare for further promotion opportunities.

Hello! I am Zhang Yixun, the founder of the start-up "Tianqing Culture." "Tianqing" is a self-created color treasure brand infused with traditional cultural elements. I oversee chain brand expansion, market strategy formulation, and training and consulting for foreign enterprises. Currently, "Tianqing" operates four chain stores across Zhejiang, Jiangsu, and Shanghai.

Having transitioned from a worker to an entrepreneur, my goal is to enhance the marketing system of the "Tianqing" brand and elevate its cultural value. I am eager to systematically learn and gain experience to better integrate culture with management, which is one of the key reasons I applied for the MBA program at Carleton University.

Hello everyone! I am Zhao Teng, currently a Senior Product Manager at Xiaomi.

I am honored to be part of the MBA program at Carleton University. During my time at Xiaomi, I have gained extensive experience in product management and have contributed to the planning and promotion of several key projects.

Carleton University’s MBA program is highly regarded, featuring an exceptional teaching team. The professors bring both profound academic knowledge and practical experience, equipping us with cutting-edge business insights and management skills. The comprehensive curriculum covers a wide range of fields and emphasizes practical application, allowing us to apply our learning in diverse contexts. Additionally, the abundant international exchange opportunities will help broaden our global perspectives.

My name is Zou Yuguang.

I am currently involved in international education, specializing in IELTS and TOEFL training. My role includes managing the school, which involves overall coordination of sales, marketing, learning services, and other related areas.

I consider myself an optimistic, open-minded, hardworking, and responsible individual. Through my years of work experience, I have come to realize that my current knowledge is insufficient to reach my goals. After careful consideration, I chose the Carleton MBA program because it offers an international business perspective that is highly beneficial for my career in international education.

至此，為期兩天的卡爾頓MBA新生開課活動圓滿結束。這場活動不僅是一場知識與技能的盛宴，更是一次心靈的洗禮與成長的啟航。衷心祝愿每一位同學都能乘風破浪，勇往直前，于學習與職業的廣闊天地中，綻放璀璨光芒，成就非凡人生，讓未來因今日之努力而更加燦爛輝煌！

加入我們，踏上國際職業發展的快車道！

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